Numbers are important here. When a number ends with an 0 ( 65, 70, 75, 80, and so on), this is an occasion for celebration with parties, cards, and birthday cakes. But apart from those numbers, it’s simply a matter of marking one’s birthday on the calendar and forgetting about it.

You know the story – you walk into the bank and, while you are waiting in the long line, you are drawn to the massive screen above the teller’s head.